A lot of businesses have been affected during these times of uncertainty. On some level, we have all been affected as an entrepreneurial community, and processing the emotions can be done whilst we work together.
Over half a million business owners in the UK apply for universal credit. Considering that 76% are single-person enterprises with no employees (4.458 million).
- 99.9% of all UK businesses are classed as SMEs (0-249 employees)
- 0.6% are medium-sized businesses (50-259 employees)
- Less than 4% are small businesses (10-49 employees)
- More than 95% are micro-businesses (0-9 employees)
Many of these will have to close up shop unfortunately, but how difficult is it that some will lose the zeal to try again. Entrepreneurs in the US under normal circumstances are up to 49% more likely to develop mental health issues, according to Freeman in his research entitled “Are Entrepreneurs Touched With Fire,”
He also discovered that Founders are
- 2X more likely to suffer from depression
- 6X more likely to suffer from ADHD
- 3X more likely to suffer from substance abuse
- 10X more likely to suffer from bi-polar disorder
- 2X more likely to have psychiatric hospitalization
- 2X more likely to have suicidal thoughts
However, we might all be aware that the stats will shift under the unprecedented challenges, heightening risks, increasing uncertainty.
What we all know so far is that particular industries have been booming and I thought what better time for us entrepreneurs to learn how to build an online presence since everyone is working remotely and therefore, glued to the internet of things.
Some of these suggestions will offer you a better ROI for your time and effort but it all depends on how smart you want to be about this. You could take years to rank high on Google search or a couple months. You have probably seen me mention this, the mindset is the biggest success-blocker on the planet, so once you’re in, and highly motivated, these results are guaranteed to work for you.
Be consistent, engage your ideal clients and keep adding value and Voila! you will reap the rewards of showing up online and for driving that all-important traffic to your chosen destination, your website, a landing page, your instagram or private facebook group.
1. Create a blog with high-quality content regularly.
If you are really excited about what you are doing, you will want to share your knowledge and offer insights that will put your competitors in the shade. Do not be scared, do not worry, just do it. Yes, you will drive traffic, but you will more importantly create your own voice and develop some level of authority. If you can become a thought leader in your industry, you’ll garner the attention of potential consumers, the media and business owners alike, and if you’re really good at it, even non-customers, that is people who you haven’t even thought about, that might gather interest in your stuff. This creates what we call a snowball-effect, so more visibility of your valuable content, impacts your credibility, and sales or profitability.
2. Market your content on Medium and Quora.
Marketing your content on sites like Medium and Quora entails stepping your writing game up a notch, researching valuable content, creating clear benefits or bite-size info that readers can follow. Your content should be keyword-centric insightful, unique and adds a lot of value. Ensure that whatever you’re talking about addresses the pain of your customers.
Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it’s the most powerful method for gaining traction on Google’s SERPs, while also reaching large existing audiences through these authority sites as well.
3. Use Facebook ads and strategically-targeted landing pages.
As long as you know your customer well, you can use their demographics and psychometrics. For instance, like interests, geographic location, marital status, age and many others, to locate potential consumers to send to strategically-targeted landing pages, also known as squeeze pages.
Experiment because it might take a few weekend or particular weekday micro-spends to see which ad copy and landing page receives the best responses for dropping consumers into your sales funnel.
4. Connect with others on LinkedIn groups.
LinkedIn groups are also a great way of connecting with people who might be interested in what you have to say. Take advantage of the ability to message any other member and share updates often in the group, but please don’t get to spam level.
5. Create useful video tutorials on YouTube.
YouTube is a great space for teaching new things in an easy-to-understand format. Keep the loops happening and be sure to drop a link inside the description back to relevant content on your site.
6. Develop a relationship with your customers through email marketing.
The success with email marketing lies in your ability to exchange valuable content for an email address. You can create a free report or ebook, but I personally prefer a video and a digital tool that will help convert interest to engagement in your industry or niche. Here are a few email marketing platforms you can use, I have used Benchmark Email, Aweber, but there is also Get Response, Constant Contact or Mailchimp. Connect first, then focus on selling.
7. Use Google Local
They offer an avenue for just about any business to reach an enormous audience of potential consumers. These sites are a great resource for finding any local business, giving you the opportunity to have consumers leave reviews based on their experiences with your company.
Google is an especially powerful way to get listed and verify your business information, providing public details such as your company’s address for Google Maps appearances, store hours and other information related to your business. Ensure that you keep this information accurate and up-to-date.
8. Collaborate with popular bloggers in your niche.
Offer your services as a guest blogger to popular bloggers in your niche.
9. Regularly contribute on industry-specific forums.
Join discussions and make valuable contributions consistently, please do not sell or repeat the author’s words.
Add value. Chat with others. Make suggestions. Answer questions. Add your link to your signature after a few posts or after the rules of the forum allow you to do so, but don’t try to direct followers to your site too soon or too frequently. Desperate comes off as cheap.
10. Offer a free product or service to customers.
I have offered free 30-minute consultation and a free digital product that introduces potential customers to my service.
The psychology behind this is that generally people are more likely to feel like they owe you when they accept something for free which means they will eventually buy from you, unless they are just freeloaders.
11. Show up as a co-sponsor or host a giveaway
For instance, I have co-sponsored an event with the World Bank to help fellow entrepreneurs. You can also co-sponsor an award or contest with another company. The point is to gain credibility and visibility.
12. Give a talk at a professional conference or on a webinar.
For instance, I have hosted webinars with other coaches, and with the chartered management institute in England. You could speak at a number of other kinds of conferences or even webinars conducted online as well.
13. Use press releases to communicate important company news or events.
A well-written press release with a valuable link can assist you marginally with SEO, but it can also allow you to communicate important company news or events.
14. Create a professional email signature
Using a branded email signature with any accolades your company received directly helps to passively promote your business to people that you’re in contact with on a daily basis.
Be sure to include social media links and/or any relevant links to the latest and most important company marketing pieces — e.g. your latest blog or online challenge, digital brochures or newspaper articles that feature your company. You can insert your mission statement or a small tagline about your business as well.
15. Implement the 80-20 rule to identify and market to high-value clients.
The 80-20 rule, or the Pareto Principle, states it’s only a small portion of what we do, that is 20 percent, produces results. This applies to sales as well, which states that 80 percent of your revenue comes from 20 percent of your clients.
Your job is to identify which clients will generate the most income so you can scale your sales out by sending them offers and discounts.
Thanks for reading today! Drop me a line or two to show some appreciation and share this blog.
If you are interested in participating in my behavioural coaching programme to analyse your habits better, you can get in touch today to find out more.