Creativity was deemed most important quality amongst Chief Executive Officers.

In 2010 IBM carried out a global survey of over 500 Chief Executive Officers from 60 countries and 33 industries and the quality flagged as most needed was CREATIVITY!

CREATIVITY was deemed more important than management discipline, vision, or rigor for the challenges faced, now and in the future.

There are two types of Creativity.

Divergent and Convergent Thinking

At school, many of us were trained to be convergent creative thinkers, and sadly, divergent thinking was placed on the back-burner.

Divergent thinking may be more strongly linked with emotional quotient whilst convergent thinking would be with the intelligence quotient.

We all have been made aware that emotional awareness and particularly the ability to manage our own emotions and those of others has been a strong factor in the success of business management.


Why is Creativity the most important leadership competency amongst CEOs.

“But step back and think about it, and this is entirely consistent with the other top finding in our Study — that the biggest challenge facing enterprises from here on will be the accelerating complexity and the velocity of a world that is operating as a massively interconnected system.” 

CEOs understand that technology and the interconnection of the world’s infrastructures is contributing to the complexity they face, and also reveals that they need more technology-based answers to succeed in a world that is massively interconnected. 

Tips to Manage Uncertainty

  • Swift Decision Making CEOs have to be more responsive and cued into the external changes in a volatile environment, and developing new strategies swiftly to address the deep changes affecting their organisations is top priority.
  • Digital Marketing and Customer Acquisition: The IBM CEO Study found top performing organisations placed understanding customers as their most important strategic initiative over the next five years – using Web, interactive, and social media channels to rethink how they engage with customers and citizens. They view the historic explosion of information and global information flows as opportunities, rather than threats.
  • Operational Dexterity and Workplace Culture: Organisations that have built superior operating dexterity expect to capture 20 percent more of their future revenue from new sources than their more traditional peers.

Creativity amongst Leaders in Organisations

So how do you develop creativity as a leader?

How can you teams become more innovative?

Well, we can surely improve our levels of creativity, which is directly linked to emotional intelligence and leadership. Leaders can nurture openness and responsiveness within their organisations through collaborative work, the right people and workplace cultures.

Interested in testing your emotional intelligence and creativity levels?

I implement behavioural coaching using neuroscience, cognitive therapy back up with personality assessments to help executives, senior leaders, and entrepreneurs improve their leadership and productivity habits.

Your results are marked by evidence-based interventions and self-monitoring and you have the leverage of receiving guidance from someone who understands the power of your brain, and its unlimited potential towards permanent behaviour change, habits and beliefs.

Your brain is capable of processing 30 billion bits of information per second? I want you to fully optimise its potential to help you achieve your goals in a more efficient way.

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